This week I am doing my blog on night clubs promotions. I decided to write my article on promotions because the success of my project proposal hinges on how well my company, Melodies from Heaven(MFH) Enterprises promotes the concert at The Medallion Club. in L.A. The concert is being completely outsourced to a production company . MFH is submitting a proposal to manage the project. Even though this is a night club atmosphere, one can draw and generalize from the information for any particular entertainment establishment that deals in providing an atmosphere where people come to listen to music, drink and/or eat food. This particular club serves alcoholic drinks, even though I wouldn't in my establishment.
But for purposes of illustration and completing my assignment, I will discuss promotions at this type of establishment. The first thing this article addresses is the definition of what promotions is. It's a door opener. It is designed to get people in the door. Once they come in, they will see what else the club has to offer and therefore come back time and time again. Night club promotions are to be just that - to promote. It is not something your club is supposed to survive on. Promotions should also be based on the target market. Who is your target market? What are they interested in?
Now in my proposal I mentioned that The Medallion Club was looking to draw in more people, maybe even a new upscale crowd. Well, if that is true that would be a mistake on their behalf because according to this article, night club promotions are designed to target your current customers, their likes, their music, their age group, spending habits, dress, etc. What the Medallion Club really needs is more of the same clientele, they are not looking for a new clientele. This changes my assumptions made earlier in the proposal before I had this information.
In addition to this, night club promotions one after another won't give your club longevity. Your club needs to to know how to advertise to the kind of people your already attract. So the problem is not that they need a new event , but that they must learn how to effectively advertise to the regular people who they already have so they can increase the number of those type of people that they already serve on a regular basis.
In order to do this, their promotion should start on a holiday, it should be fun and spectacular. You need to go all out. Your going to need some early attractions because people are coming out to clubs later and later. Lastly, it's important to take into account state laws that place limits on promotions. More information on how to best manage a club can be found on these two websites, nightclubpros.com and http://nightclubalchemy.com/index.aspx. Night Club Alchemy shows you the phases night clubs have gone through and information on management. A new wave is about to hit the scene in 2013! Are you ready!!!!!!!!!!!!!!!!!!
