While traveling back from Miami, I was setting back listening to satellite radio's gospel station"Praise".  I couldn't help but reflect upon my business agenda.  I wondered, "How can we make Gospel/Contemporary Christian Music appeal to the masses?"  What do the R/B singers and Hip Hop have that we don't?  As I kept flipping back from Gospel/CCM and Hip Hop, R/B stations, I realized that its' the message.  Most of the R/B and Hip/Hop singers were meeting people where they were.  Eight out of ten Gospel/CCM singers were praising God.  I am not saying that gospel shouldn't praise God, but what I am saying is that we in the the faith based music genre need to focus our message on the people and their present position/situations and sing and be transparent on how God can be a change agent in their lives.A new visionary
Ways to improve sales of gospel/ccm