Mobile Marketing- Getting It Right

Mobile marketing is an area that is exploding on the scene.  Everyone has a mobile device and the implications for digital marketers coming out of school now can mean that you can be in great demand if you master this new technology. Some of the ways that mobile marketing can be used are still in the infancy stage. It is a new territory just waiting to be explored.  As a business entertainment student coming out with skills and knowledge on how to incorporate this into the marketing campaigns, you have no competition.

The mobile marketing association has teamed up with comscore to help identify the trends and habits of those who use these mobile devices so that marketers can take advantage of the opportunity to reach these customers,http://www.mmaglobal.com/mobile-barometer(MMA/Comscore, 2013).  They looked at five European nations to get demographic information on mobile users and here is what they found in the United Kingdom:

·      49.5 million of people have a mobile device.

·      33.9 million have internet access

·      45.4 million are sending text messages

So if you want to meet your target audience, you should be sending text messages to them on your mobile device.

In an article called, SMS Marketing: Guide To Get It Right by Michael R,  http://www.mobilemarketingwatch.com/sms-marketing-guidelines-to-get-it-right-35313/#more-3531/, he states 91% of Americans have their cell phone near them all day long.  What is going to be important is how to use this technology.  Just imagine students coming out of school now that have been taught the basics of the new technology.  You will be in demand like computer scientist were thirty years ago and still are today.

Now what do you have to do to get it right?  According to Michael R, :

·      Send customers promotions, coupons, or information that has value to them

·      Pay attention to “buying periods” for instance if you’re a nightclub, send a text about a special during happy hour or late night

·      Use sweepstakes to build your database

There are so many ways to incorporate SMS into your marketing campaign and graduates trained in digital marketing will have their choice of  jobs if they do!


MMA/Comscore Mobile Barometer(2013).  Retrieved From http://www.mmaglobal.com
M. R,( 2013, Aug 15).  Marketing Guidelines To Get It Right.  Retrieved from www.Mobile Marketing Watch.com